New one-of-a-kind accessories shop will do a world of good

Oxfam Ireland’s unique fashion collaboration with SIX opens in Dublin

An accessories and jewellery shop with a difference has opened in Dublin city centre – and will help Oxfam Ireland to raise vital funds for people in crisis and poverty across the world.

The new SIX 4 GOOD store, now open for business in Stephen’s Green Shopping Centre in Dublin 2, sells a wide range of brand-new fashion accessories and jewellery for women, men and children, including hair accessories, sunglasses, bags, purses, mobile phone accessories and homewares.

All the new items for sale in the store have been generously donated by European brand SIX free of charge to Oxfam Ireland, with profits going to support the charity’s work worldwide in emergency response, long-term development and campaigning, including projects with women and girls.

This opening of the SIX 4 GOOD store – the first of its kind – is part of an ongoing corporate partnership with SIX, a brand of the Beeline fashion group, one of Europe’s leading suppliers of jewellery and accessories.

Michael McIlwaine, Oxfam Ireland’s Head of Retail, said: “Opening a shop which exclusively sells brand-new items from a single brand is an innovative departure for us and we’re delighted to be working with our long-standing partner Beeline on this unique collaboration.

“SIX 4 GOOD offers great value on a fantastic range, selling at discounted prices with items like rings, bracelets and earrings starting at just €3. This is exciting news for Ireland’s bargain-hunting fashionistas and shoppers who like to look good and give back.”

Ulrich Beckmann, Founder and CEO of Beeline GmbH, said: “We want to give back part of our success to the community. This project is of particular importance for us and we are looking forward to continuing our successful cooperation with Oxfam Ireland to provide help for people in poverty worldwide.”

Mr. McIlwaine added: “Thanks to the generous donations by SIX, we are able to raise vital funds for our work worldwide, saving lives in emergencies like the current hunger crisis in countries like South Sudan, helping people build better lives through long-term development work and speaking out on the issues that keep people poor, like discrimination against women.

“For example, the handbag you buy in SIX 4 GOOD for €16 could provide 50 bars of soap for 50 Syrian families displaced by conflict, helping hygiene and preventing the spread of deadly diseases. Grabbing a bargain feels great but supporting families fleeing conflict or trying to lift themselves out of extreme poverty feels even better.”

For more visit https://www.oxfamireland.org/shop/six-4good

ENDS

CONTACT: For images, more information or to arrange an interview with an Oxfam spokesperson, please contact: Alice Dawson, Oxfam Ireland, +353 (0) 83 198 1869 / alice.dawson@oxfamireland.org

NOTES TO THE EDITOR:

• Oxfam and Beeline have been working together since 2005. Beeline donates new stock to Oxfam for sale in Oxfam shops across the island of Ireland which helps raise vital funds for the charity’s work worldwide.

About Oxfam Ireland

• Oxfam Ireland has shops across Ireland, north and south, selling everything from clothes, jewellery, and homewares to books, music and other donated goods. These include the specialist shops, Oxfam Books, Oxfam Bridal and Oxfam Home.
• Oxfam Ireland is a member of Oxfam International, a confederation of 19 organisations working together in more than 90 countries as part of a global network of people and organisations working for change by mobilising the power of people against poverty.
• Oxfam has been supported by people across the island of Ireland, north and south, for over 50 years. We have over 2,000 volunteers, 140 staff and 45 shops throughout the island.
• For more information about Oxfam, visit www.oxfamireland.org

About SIX/Beeline

• SIX is a brand owned by the Beeline group, one of Europe's leading suppliers for accessories and jewellery. Founded in 1990, Beeline now operates in 20,500 sales areas – including 264 owned stores – across 53 countries and employs 4,600 people.
• SIX is the urban fashion accessory and jewellery brand from Beeline which was launched in 1998 and now has 166 stores and 1,700 concession stores throughout Europe.
• Beeline donates a percentage of profit every year to social institutions. Previous examples include: HIV therapy in Africa and projects in the millennium village Gandhiji Songha in India. Oxfam Ireland is one of its Corporate Social Responsibility partners.
• For more information about SIX and Beeline, visit www.beeline-group.com