Lorraine Keane’s Fashion Relief with Oxfam is coming to the Frascati Centre, Blackrock

• New pop-up shop packed with brand-new, pre-loved and designer bargains 

• Burberry, Diane von Furstenberg, Victoria Beckham and Irish designers Fee G, Deborah Veale and Louise Kennedy to feature  

• Shop sustainably and help beat poverty 

Launching this week, Lorraine Keane’s Fashion Relief with Oxfam is bringing a pop-up shop to the newly renovated Frascati Centre, Blackrock. The shop will boast rail after rail of brand-new and pre-loved donated clothes, shoes and accessories, offering a more sustainable way to shop, while also supporting Oxfam’s global work to beat poverty. 

Fashion Relief started in 2018 when broadcaster Lorraine Keane teamed up with Oxfam Ireland to organise a series of live Fashion Relief events. Since then, Fashion Relief has travelled nationwide to Dublin, Galway and Cork and raised almost €270,000 for Oxfam’s work with the poorest and most vulnerable. When COVID-19 resulted in the postponement of the 2020 events, Fashion Relief pivoted to an online shopping platform with the help of Irish tech firm Axonista – a partnership recognised at the recent US TV of Tomorrow Awards where Axonista took home the Corporate Leadership in the Coronavirus Era award for Fashion Relief TV.  

Taking all the best elements of the live shows and the shopping channel, the Frascati Fashion Relief Pop-up will be packed full of designer and boutique bargains.  

Lorraine Keane said: “We are thrilled the Frascati Centre has so generously offered to host our Fashion Relief Pop-up. We will have pieces from the fashion houses of Burberry, Diane von Furstenberg, Victoria Beckham alongside Irish designers Fee G, Deborah Veale and Louise Kennedy.  

“By bagging a bargain from the Fashion Relief Pop-up, you’ll be shopping more sustainably, helping to divert pre-loved and end-of-line clothes from landfill, and doing your bit for people and planet – including communities most at risk from the climate crisis.” 

Fashion Relief is part of Oxfam’s solution to ‘throwaway fashion’, encouraging people to donate pre-loved items and reduce the amount of clothes that end up in landfill as well as shopping second-hand to give pre-loved clothes a longer life. Fashion Relief also works with retailers, boutiques, wholesalers and Irish dress agencies, supporting them to donate their end of line or excess stock instead of sending it to landfill – a more sustainable solution for people and planet. 

Keane concluded: “As part of Fashion Relief, I’ve travelled to Ethiopia, Somaliland and more recently Bangladesh to see first-hand how the profits raised help some of the poorest and most at risk people through Oxfam’s work – people made even more vulnerable because of the deadly threat of COVID-19. When you shop with Fashion Relief, know that every purchase helps to transform lives and support those most in need.” 

Drop into the Frascati Centre from Wednesday 2 December to browse an amazing range of fabulous fashion finds at discounted prices, bag yourself a unique bargain or gift and feel good as you do good!    

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Contact 

Caroline Reid | caroline.reid@oxfam.org | +353 (0) 87 912 3165 

Alice Dawson-Lyons | alice.dawsonlyons@oxfam.org | +353 (0) 83 198 1869 

Notes to the editor

• Fashion Relief is a fundraiser extraordinaire that offers people the unique opportunity to bag a bargain from the wardrobe of their style icon or beloved brand, boutique or designer. It started in May 2018 and has since rolled out annual events in Dublin, Cork and Galway, more recently pivoting to an online interactive shopping platform – www.fashionrelief.ie.   
• All profits support Oxfam’s work in some of the world’s poorest countries, helping people to lift themselves out of poverty and thrive as well as saving lives when disaster strikes. Since its inception, Fashion Relief has raised nearly €270,000 for Oxfam’s work. 
• Oxfam is a global movement of people who won’t live with the injustice of poverty. Together they save lives and rebuild communities when disaster strikes. They help people build better lives for themselves. They speak out on the big issues that keep people poor, like inequality and discrimination against women. And they won’t stop until every person on the planet can live without poverty. Oxfam Ireland is one of 20 Oxfams working in over 90 countries worldwide. 
• Development at the new Frascati Centre in Blackrock is finished, creating a new shopping and dining experience for everyone. The newly introduced one stop shop for Health, Beauty and Body has opened on the spacious first floor and includes a stylish re-fitted Peter Mark along with new stores Sugar Daddy, Sugar Coated, Sisu, The Blackrock Medical centre and Pure Pharmacy. F45 Gym and The Yoga studio are due to open soon. Downstairs on the bright and airy mall, you’ll find all of the other much loved Frascati brands including M&S, Aldi, Vodafone, Bannon Jewellers, Murray Mobile and Boots. Frascati’s top fashion boutiques and shoe stores have all been upgraded.